In recent years, there has been many food scandals that have led to reduced consumer confidence against the food industry. This has led to greater relevance in relation to the implementation of a Food Fraud Plan in our companies.
Food Fraud is defined as the term encompassing the intentional substitution, addition, manipulation or misrepresentation of food, food ingredients, food packaging, labeling, product information and / or preparation of false or misleading statements made about a product for an economic gain that could impact to the consumer health.
The objective of many cases of food fraud is to obtain an economic gain, thus causing a high risk in food security. The losses can be numerous to the same manufacturers, due to the economic impact that can cause a product recovery from the market, a loss of sales, the cost of recovering their reputation, etc., but the consumer is also important. The risks by the consumer can be of three types:
Food Fraud is different from Food Defense in that the motivation of this in not economic gain, but due to an ideological motivation to cause harm to the consumer.
To implement a Food Fraud prevention plan, these steps must be followed:
With the implementation of a Food Fraud prevention plan, the company can obtain economic benefits, improve competitiveness and ensure that the products placed on the market are safe for the consumer.
RepaQ has a high experience in the packaging and food sector, and can offer you the necessary support to implement Food Fraud in your company.