Current legislation food labeling establishes that food information must not mislead the consumer; this implies the obligation to be truthful about the characteristics of the food: nature, identity, qualities, composition, quantity, duration, country of origin, way of production or processing.
In no case may the labelling attribute to the food effects or properties that it does not possess and neither imply that it has special characteristics of its own. For example, a claim statement regarding non cholesterol bread is not allowed.
Likewise, the presence of an ingredient cannot be suggested when it has been replaced by a different component. Therefore, incorporating into the potato chip bag the image of an olive oil dispenser when this ingredient is only partially used, means that current labeling requirements are not observed.
As a consequence of the high index of incorrect labeling and the crisis derived from these faults (remember a few months ago the withdrawal of a baby syrup in Spain due to an error in the volume indicated in the instructions) reveals the food misinformation that we suffer as consumers. For this reason, the competent bodies of the EU have unified and clarified the rules of the game of food labeling with the regulation 1169/2011 of implementation in all the Member States.
It seems that not all consumer groups are prepared to process all the information that is available.
From RepaQ we offer the possibility of giving support in the adaptation of labeling and carry out training sessions for those packers who wish to market their products.